Creating an Engaging First Impression: ArtMorph at CT Shanghai Lobby
Location: Creative Technology (CT) Building in Shanghai, China
Installation Time: 2024.12
Product Quantity: 36 Panels
As Creative Technology (CT) moved into a new building, they sought a modern and visually dynamic solution for their lobby that would elevate the overall atmosphere and reinforce their vision of innovation. CECOCECO collaborated with CT to bring this vision to life, choosing ArtMorph as the perfect tool to achieve this. By offering a seamless blend of light and texture, ArtMorph creates a unique first impression that transforms the lobby into an engaging and ever-evolving space.
Design Concept and Texture Selection
Inspired by wood, we designed a surface that seamlessly integrates the CT logo into the texture. Without light, it appears as a beautifully crafted wooden design wall, while with well-placed lighting effects, the logo subtly emerges, offering a warm, dynamic greeting to everyone who enters. This effect is achieved through the interplay between the surface design and light content, creating a 3D visual experience.
The purpose of this installation is to provide an unexpected way to greet visitors, introducing an element of interaction and surprise. Additionally, ArtMorph enables the display of short text messages, allowing for dynamic visual storytelling that adapts to different contexts. In this project, ArtMorph serves as a tool for spatial transformation, not only enhancing the CT brand identity but also bringing an element of surprise and innovation to the space.
The ArtMorph installation in CT Shanghai's lobby spans 3m (W) × 2.5m (H), covering 7.5m². Comprising 36 panels—18 active panels and 18 passive panels—the design achieves a visually cohesive and harmonious appearance. The active panels bring the CT logo to life through lighting effects, while the passive panels, made of printed aluminum, are positioned above and below the installation to enhance design continuity. This approach not only ensures a unified aesthetic but also offers a cost-effective solution without compromising the overall visual integrity of the lobby.
